Africa’s Next Top Model premieres today

PLANS are currently being concluded to
hold the premiere of the first season of
reality model show, Africa's Next Top
Model, starting today, November 10. The
programme is a television franchise
format of America's Next Top Model,
created by American Supermodel, Tyra
Banks, and will be hosted by international
supermodel, Oluchi.
Set in Cape Town, South Africa, the show
features 12 girls from different parts of
Africa competing for a chance to win the
grand prize of a one-year modelling
contract with New York-based modelling
agency, DNA, a product endorsement deal
and a cash prize of $50,000.
Director, Brands and Communication at
Etisalat Nigeria, sponsors of the show,
Enitan Denloye, speaking on the
company's participation in the show, said
it was a delight to be a part of a
competition that promotes African beauty
on an international platform. "The Africa's
Next Top Model reality search
competition is uniquely different, in that
it beams its searchlight on eight countries
in Africa, giving an opportunity to a lot of
young African supermodel hopefuls. We
believe that this competition will discover
and groom these girls that will enable
them compete with their international
counterparts," he said.
On Etisalat's role in the competition and
general proposition to the youth market,
Denloye said the company is keeping true
to its commitment of nurturing and
celebrating talents. "At Etisalat we are
distinguished by our innovative and
unique approach to our business. We
believe that our growth in the last five
years is a testament to this. We will
continually delight our customers with our
world class standard products and
services as well as our support of laudable
initiatives such as the ANTM," he said.
The show features Aamito (Uganda),
Cheandre (South Africa), Joyce (Nigeria),
Marwa (Tunisia), Michaela (Angola),
Michelle (South Africa), Omowunmi
(Nigeria), Opeyemi (Nigeria), Rhulani
(South Africa), Roselyn (Ghana), Safira
(Mozambique) and Steffi (Kenya) as they
strive to prove that they have what it
takes to make it in the world of
modelling.