N ew Media is increasingly playing a key role
in the messaging process of key players in
business, government and at even private
levels. What used to be an appurtenance is
now a necessity for brands that care about
how they are perceived. While the use of
these tools and forms of communication have
become the norm for the most forward-
looking organizations, it has become crucial
to celebrate those who are not only doing it
well but doing it differently without losing
their brand essence.
We believe that recognizing excellence in the
use of new media and digital communications
today will help raise the ante in the industry
for the future. We will be looking forward to
celebrating the various entries into the 30
award categories of Broad Awards but most
importantly, we will be looking forward to
celebrating our people, our culture and our
advances in the art of corporate, public and
private communication on new media and
digital communications.
The Nigerian Digital Communication and
Entertainment company, iBroad Group is
proud to announce the launch of its award
website http://ibroadgroup.com/awards/
iBroad Group’s Broad Awards for New Media.
The platform will serveas a unique, user-
friendly portal that’d be a digital desk
for Broad Awards for New Media applicants.
It wouldbe an online communication platform
forNew Media mavens, newbies and afro-
centric online media fans worldwide.
Over the years, the field of professional
communication has experienced a significant
change through new media communication,
and this has become one of the fastest
growing, innovative communication sub-
sector for companies, institutions and
organizations. In order to advance excellence
in the practice and deployment of New Media,
to encourage an active exchange among
practitioners, iBroad Group has launched an
Africa-wide competition for excellence in
online communication and social media on a
practical level through the Broad Awards for
New Media. It will be a fair, transparent and
independent competition, with a high-level
jury panel formed by leading practitioners
who will rate superior online strategies,
campaigns and social media tools from across
Africa. Furthermore, the academia will for
once be recognized in a mainstream award for
the outstanding Bachelor and Masters’ thesis
dealing with online communication.
To thrill consumers or employees requires a
great deal of energy as well as ground
breaking ideas. The influence of new media
continues to grow, however mobile and viral
communication, online events and
competitions are becoming increasingly
important. Therefore, the Broad Awards for
New Media has utilized this experience to
create all the categories to meet up with the
expectations of the general public, New Media
enthusiasts and those with specific interests in
the "war for talents" in this arena. We have
implemented specific categories that will
honour success in the field of online
communication. We willhonour outstanding
achievements at an African level.We will
particularly be interested in innovative
communication campaigns and technologically
outstanding projects that will be submitted to
our jurors. Never before has the whole range
of online communication been taken into
account in a single award, uniting leading
communication professionals.
We invite you to compete for the New Media
Broad Awards. Become a proud winner of this
prestigious award and celebrate your success
with your peers. Submit your innovative
projects and campaigns in a total of 30
categories online. We are looking forward to
receiving your inspiring and pioneering work
within the field of online communication.
For us at the iBroad Group, we believe the
future is here, hence our excitement in the
power and possibilities that could arise from
the use of New Media and new tools of social
and corporate communications. We believe
that the introduction of the awards will usher
in a new level of engagement, professionalism
and excellence in the field. When we finally
gather in Lagos for the awards, we believe
that we will be hosting some of Africa’s
biggest players in this field. It is time to show
how much Africa can do, it is time to show
how much Africa has indeed done. We are
very muc
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