Creating or starting a business is a huge commitment. It's not an
uncertain path, and often features details you may never have
considered. To make sure you have covered all your bases before kicking
off your business adventure, Jumia Travel shares some of the things you
must do before starting a business.
Do your research
One
of the essential things to do before starting a business is to research
the competitive landscape. You do not venture into a business because
you have a brilliant idea. If you can't offer something better or
cheaper than your competitors, you may want to re-think starting a
business in that area.
Ask yourself why
Every
entrepreneur should be able to answer the question, Why are you doing
this? It seems like a simple question, but you may be going into it for
the wrong reasons. It does not matter if it is for money or for the
passion. What is needed is for you to have both and maintain focus.
Outside of that, you are probably wasting your time.
Network
Networking
helps you get potential partners and investors. You need to attend
events where you will need to talk with many entrepreneurs, who have
either succeeded or failed. The most helpful advice to learn is the
impact of their lifestyle including finances, personal relationships,
and health.
Get a mentor
A new business owner should
have a mentor. The mentor will offer his advice as well as experience to
keep you on track and ensure you do not lose focus.
Survey your target market
Determine
and survey a focus group of the target demographic for the service or
product you are offering. You must ensure that you are delivering what
your customer wants, not what you want.
Seek legal advice
This
is another important point entrepreneurs must take note of before
officially opening a new business. They should seek legal counsel. Do
not make the assumption that legal counsel is only necessary when you
get into trouble with the law.
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