Nairobi – Bharti Airtel, a leading
telecommunications service provider with
operations in 20 countries across South Asia
and Africa, has consolidated its position as one
of Africa’s top ten most admired global
brands.
A new survey conducted by the African
Business magazine indicates that despite only a
3 year presence in Africa, Airtel surpassed
Japanese car manufacturer Honda and earned
ninth position on the list of the top ten most
admired global brands on the continent.
Except for Samsung which grew its brand value
year-on-year by 121 per cent, Airtel’s 30
percent brand value increase was better than
any of the others in the top ten, including that
of leader Coca Cola, which grew just 27
percent. Its 30 per cent brand value growth
indicates that the telecommunications
company is connecting with communities on
the African continent.
Commenting on the achievement, Andre
Beyers, Chief Marketing Officer at Airtel Africa,
said: “When we launched the Airtel brand in
2010, our overall vision was to be the most
loved brand in Africa by 2015. This recognition
from the African Business Awards is proof that
we are on the right track. ”
He added: “During the past three years, we
have invested resources to provide customers
with value added services and have reached
out to the communities that we serve. We
expect even better results over the coming
years.”
Airtel Africa now has the largest 3G country
footprint in sub Saharan Africa. The
telecommunications company, which has
launched 3G services in 14 African countries,
recently hit the 15 million data user landmark
in Africa.
In addition, Airtel Money is positioned to
become Africa’s most preferred financial
services provider. With a coverage across
Airtel Africa’s operations in 17 African
countries, the mobile money platform is
poised to serve more Africans than any other
financial institution in Africa by 2015.
Leveraging a network of over 100,000 agent
locations, Airtel Money facilitates access to
financial services for the unbanked population.
The success of Airtel Africa across all of its 17
African markets can also be linked to its social
responsibility strategy which aims at creating a
positive impact on local communities. The
telecommunications company has leveraged
music and football to create an emotional
connection with communities all over Africa.
Initiatives like the Airtel Rising Stars football
tournament, Africa’s largest youth football
tournament for girls and boys in collaboration
with Manchester United and Arsenal; and
Nigeria’s Got Talent reality show, which both
aim at identifying and nurturing local talent,
have helped enhance the brand’s popularity on
the continent.
“Customers may choose our products and
services because they are useful and
affordable, but they also connect with Airtel as
a brand because it connects with their
passions”, concludes Mr. Beyers.
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