LG unveils Pink Service for women

LG Electronics has launched a women-
friendly customer service programme
known as ‘LG Pink Service. ’
According to a statement , the new
customer service initiative is aimed at
providing technical assistance across LG
products to female customers at their
homes .
The Pink Service, a programme which is
an extension of the LG’ s Care and
Delight campaign, will allow female
customers to be served by women
technicians at their homes , as an
alternative to a male specialist visiting
customer homes to advice on products
and future care.
Speaking on the new initiative, Managing
Director , LG Electronics West Africa
operations, Mr Deog Jun Kim said : “As a
leading global brand, we strongly believe
we have a role in solving customer
service issues as well as forging new
trajectories that will lead the LG brand
to newer frontiers. In the light of this,
we have adopted this new programme,
the LG Pink service, a new approach to
customer service that optimises both
people and processes , creating long-
term cultural change and measurable
results . ”