Short supply of the latest Apple iPhone has
left mobile networks "frustrated" and
"concerned", the BBC has learned.
Several networks said that stock of the latest
premium model - the 5S - was severely limited
in the UK, and would be likely to cause
disappointment.
None of the networks contacted wanted to be
identified over worries they could be further
disadvantaged when supplies were replenished.
Apple told the BBC it did not comment on
stock levels.
However, networks contacted by the BBC
pointed out that supplies of the new 5C, a
lower-cost phone and newcomer to Apple's
range, were plentiful.
Insiders from two of the companies told the
BBC they suspected Apple was trying to drive
sales of the cheaper 5C model, but that their
own figures suggested customers had been
hesitant to place orders.
Apple has prevented networks and retailers
from allowing customers to pre-order the 5S.
One network spokesman said they had "crates
and crates" of the 5C, but that the higher-end
5S was being "drip fed" into the market, and
networks and retailers had been left "in the
dark" about Apple's schedule for replenishing
the stock.
He added that he was concerned that
customers would be angry at the networks for
the delay, rather than at Apple.
Less than one hour after going on sale in the
UK, the 5S was listed on Apple's website as
being unavailable for 7-10 business days for
the UK.
Cont. Reading
Home »
Technology
» iPhone shortages frustrate
networks on launch day
iPhone shortages frustrate networks on launch day
Posted by Oluseyi Olaniyi
Posted on Friday, September 20, 2013
with No comments
0 100000:
Post a Comment